H. MOSER & CIE.
The Pitch
We worked with CosaVosta agency to bring to life their quirky 'Talking Complications' campaign for the luxury watch brand H.Moser & Cie. The client has a rich heritage combined with a genuinely unusual and bold brand identity, and are not afraid to satirise the cliches of the industry.
We ramped up the comedy and quirkiness while emphasising the luxury and craft of the hand-built watches. We produced and directed a series of films, bringing to life watch 'complications', each with a unique story and personality. The main brand film, starring the CEO, sends up the pretentiousness of the advertising industry while showcasing the quiet luxury of the product.
Client: H. Moser & Cie.
Agency: Cosa Vostra
Director: Sam Gordon
DP: Chris Newcombe
Post Production: Red Paint Films